Both options are free. Choose based on whether you currently have access to the Google account that manages your Google Business Profile.
Choose this if you can sign in to the Google account that owns or manages your Business Profile. You will connect securely with Google so the audit can review the profile with the fullest available access.
Choose this if another person or company manages your Google Business Profile, you cannot sign into the managing Google account, or you simply want to check your visibility without granting Google access.
Not sure which to choose? If you can personally sign in and manage the profile, use the Full Audit. If you cannot, use the audit without Google access.
The audit is designed to make local SEO visible. It looks at profile completeness, rankings, reviews, citations, website signals, and the competitive landscape so you can understand where opportunity exists.
Example visibility graphic. Your audit results will vary by market and business.